Transforming the Art Storage and Collector Experience
UOVO
Research, UX, & Visual Design
UOVO is a start-up redefining the collections storage and services industry with a new model that better addresses the specialized requirements of important fine art, fashion, design, and antique collectors.
Approaching storage as a central component of collection stewardship, UOVO opened New York’s first purpose-built facility in 2015.
Challenge
Help this start-up establish brand value and recognition in high-end art markets. Before the first facility was opened, build trust with museums, galleries, art dealers, and private collectors to move their high-value investments to UOVO.
Solution
Starting with market and user research, we learned what would make the best visitor experience and offer the most user-value. To jumpstart revenues, a sales-funnel website needed to offer utility, value, and a frictionless user flow. Building brand recognition through targeted SEO, event sponsorship, and paid media, we launched the brand value proposition “Revolutionizing Art Storage.”
Outcome
Since launching in 2015, UOVO has grown with facilities in 5 states with major markets across the country and is considered the industry-leading experts dedicated to ensuring collections are safeguarded with the highest caliber of security, discretion, professionalism, and care.
Feedback
Patrick is my north star. Not only can I rely on his judgment and deep experience with crafting brand identity, but he is also excellent at explaining how a customer's digital experience can translate to the company's bottom line. Equally important, he is patient, flexible, and reliable—
I couldn't ask for more!
—Anne Maso, CMO, UOVO
Process Focused
As project lead, I define tested frameworks to ensure collective understanding, efficient collaboration and data informed iteration.
define the problem
contemplate solutions, make experiments,
talk to users,
iterate,
make changes and measure results.