Refinement Seeks Simplicity
Lloyd’s
Maintaining Brand Standards
We are Lloyd’s selected design partner for the North American market. The Lloyd's brand remains one of their strongest assets and our work helps it remain admired and attractive to customers. In our role as a brand steward, we ensure the Lloyd’s brand rank stays in the top quartile of its competitor group. With restraint and integrity, we deploy their visual identity system, designed by Pentagram, consistently creating compelling communications that speak with absolute clarity.
Motion Graphics
Reinsurance Conference Video is a general-purpose motion graphic video updated with a new script and images for the Canadian reinsurance market. Our design and production maintain Lloyd’s new Visual Brand Guidelines developed by Pentagram’s London office.
